Is Pinterest "hip" gone? Should we forget it?

Pinterest has kind of disappeared after the huge fuss in 2011. What happen to the people excitement about pinterest?
Maybe some interesting details are highlighted in this article: http://bit.ly/SF1qsn. 

On the other side, if you look at the Pinterest demographics, we see clear a very specific users group that consolidate themselves and maybe reinforce the importance of that tool not only for commercial brands, but also for NGO's.

AnsonAlex.com put together some nice highlights:

1. Pinterest users spend an average of almost 16 minutes on the site per visit (12.1 for Facebook).
2. 50% of Pinterest users have children.
3. Almost 70% of Pinterest users are female.
4. 97% of Pinterest’s Facebook fans are women.
5. As of January 2012, Pinterest had received just under 12 million unique visits.
6. Pinterest receives almost 1.5 million visitors each day.
7. Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined.

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The interaction within the Platform can be somehow not really going much further, but, for sure, the interface with other platforms like Facebook can open up some possibilities to be contemplated within some strategies. 

A tweet a day for a good cause

A great initiative from the company Mikamoni ltd, that created the website Justcoz.org for that purpose. This noncommercial model enables charities, non-profits and NGOs to greatly increase their social media reach by way of tweet and status donations.

“It all started when we sat down and talked about ways in which people can donate their voices to causes they cared about and after some brainstorming; we arrived at the idea of JustCoz. JustCoz is a platform in development that enables people to donate a tweet a day to causes which they are passionate about” states the team on their website and presents their model: "A message from someone you know personally is 5 times more likely to trigger an action."

 

 

 

 

 

How it works for NGO´s?

Members of NGO´s can visit the JustCoz.org website and click on the 'suggest a cause' button.  After they have connected the NGO Twitter account to a pending cause page, the text, media and design can be customized. Once the cause has been approved by the team, it will be possible to start using it to broadcast and to invite news people to donate. The service is for free.

How it works for users?

Users click the “Donate a Tweet a day” button on a cause page on justCoz.org website. Donating a tweet means agreeing to automatically relay a message for a specific cause. This means a message will be sent through the users Twitter account with the content chosen by the cause. This is done automatically and does not require ongoing intervention the service has a strict limit of one message per day per cause.