An old say states that A picture is worth a thousand words. Not new, but innovative, Pinterest creators had this say in mind and since the beginning wined its popularity because it was about quick messages encoded on pictures. But now Instagram has gone further and made possible with technical developments that even the most trivial photo can become an incredible shot. And all within some clicks, saving the editing time that was traditionally done on a laptop or desktop and avoiding the need of special skills. Above all, its about a moment spread within some seconds and with little effort from a mobile device App with other social media interfaces that work well. The dissemination is also high-speed as a picture can activate a share impulse quicker, due to the psychological and emotional components that are, usually, much stronger than a words codified message .
INSTAGRAM wins gold at the Olympics! The numbers speak from themselves. A Infographic produced by the VenueSeen, a social media tracking tool, reached a good visualisation of facts. For example, Ryan Seacrest publish only two pictures that reached 1,47 Million people. Impressive is also that more than 650,000 photos have been posted with the #olympics hashtag, while more than 263,000 have been shared with the #london2012 hashtag.
Instagram was not only used by the viewers but also by the Athletes! And why? It is so easy and quick that even can be done on the way to the competition and only with one finger...
