Thursday, October 4, 2012

Is Pinterest "hip" gone? Should we forget it?

Pinterest has kind of disappeared after the huge fuss in 2011. What happen to the people excitement about pinterest?
Maybe some interesting details are highlighted in this article: http://bit.ly/SF1qsn. 

On the other side, if you look at the Pinterest demographics, we see clear a very specific users group that consolidate themselves and maybe reinforce the importance of that tool not only for commercial brands, but also for NGO's.

AnsonAlex.com put together some nice highlights:
  1. Pinterest users spend an average of almost 16 minutes on the site per visit (12.1 for Facebook).
  2. 50% of Pinterest users have children.
  3. Almost 70% of Pinterest users are female.
  4. 97% of Pinterest’s Facebook fans are women.
  5. As of January 2012, Pinterest had received just under 12 million unique visits.
  6. Pinterest receives almost 1.5 million visitors each day.
  7. Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined.

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The interaction within the Platform can be somehow not really going much further, but, for sure, the interface with other platforms like Facebook can open up some possibilities to be contemplated within some strategies.